Growth
Best Donuts against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Best Donuts's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.5% |
| 4 |
C
Cold Stone Creamery
|
-9.4% |
| 5 |
E
Einstein Bros. Bagels
|
+2.2% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+2.5% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.7% |
| 8 | L La Michoacana | -2.9% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.3% |
| 75 | B Best Donuts | -1.4% |
Share of tracked category spend, indexed
Store footprint
Store map
38 tracked Best Donuts locations across 8 US states.
Customer overlap
Who shops at Best Donuts
Tracked chains Best Donuts customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
J
Jackson County Ems
100
S
Schneck Medical Center
69
D
Darlage Custom Meats
66
P
Premier Ag
63
S
Seymour Animal Hospital
49
S
Seymour Protein Zone
48
C
City of Austin
45
City of Austin
45
T
The Cork V Liquors
40
P
Poplar Street Restaurant
38
More trends