Growth
Baker's Drive-Thru against its category
The biggest tracked US burger chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Baker's Drive-Thru's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | McDonald's | +1.2% |
| 2 | Wendy's | -12.5% |
| 3 | Burger King | +6.2% |
| 4 | Culver's | +9.0% |
| 5 | Sonic Drive-In | -4.3% |
| 6 | Whataburger | +4.2% |
| 7 | In-N-Out Burger | +9.4% |
| 8 | Jack in the Box | -6.8% |
| 9 | Five Guys | +2.7% |
| 10 | Hardee's | -7.8% |
| 40 | Baker's Drive-Thru | -8.1% |
Share of tracked category spend, indexed
Store footprint
Store map
34 tracked Baker's Drive-Thru locations across 1 US state. All of them are in California.
Tracked stores by state
- California 34
Customer overlap
Who shops at Baker's Drive-Thru
Tracked chains Baker's Drive-Thru customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
ampm
24
Rosa Maria's
22
Miguel's Jr.
21
Amapola Rico Taco
18
Sandals Church
18
Shiki Sushi Teppan BBQ & Sports Bar
17
Redlands Ranch Market
15
San Bernardino City Hall
15
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