Growth
Baker's Dozen Donuts against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Baker's Dozen Donuts's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.5% |
| 4 |
C
Cold Stone Creamery
|
-9.4% |
| 5 |
E
Einstein Bros. Bagels
|
+2.2% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+2.5% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.7% |
| 8 | L La Michoacana | -2.9% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.3% |
| 175 | B Baker's Dozen Donuts | -2.2% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Baker's Dozen Donuts locations across 5 US states.
Tracked stores by state
- Texas 4
- California 2
- North Carolina 2
- Arizona 1
- Missouri 1
Customer overlap
Who shops at Baker's Dozen Donuts
Tracked chains Baker's Dozen Donuts customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
C
Caddo Mills Food and Fuel
100
L
Lowes Foods Fuel
80
Lowes Foods Fuel
80
E
Ed Morse Chrysler Dodge Jeep Ram Sierra Vista
64
E
Ed Morse Chevrolet GMC Sierra Vista
53
D
Dos Bro's Taco Shop
52
C
Coronado Veterinary Hospital
52
V
Vinny's New York Pizza
48
A
Angry German
46
G
Ginger's Auto Title Service
45
E
Elli Air
41
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