Growth
Aesop against its category
The biggest tracked US skincare chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Aesop's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
F
Fresh
|
-2.3% |
| 2 |
L
L'OCCITANE en Provence
|
+8.5% |
| 3 | S Skin Laundry | +17.7% |
| 4 |
K
Kiehl's
|
-10.8% |
| 5 |
L
L'Occitane
|
+6.4% |
| 6 |
W
Water's Edge Dermatology
|
-6.6% |
| 7 | T The Face Shop | -2.9% |
| 8 |
C
Clean Your Dirty Face
|
- |
| 9 |
A
Aesop
|
-32.0% |
| 10 |
T
The Body Shop
|
-28.2% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Aesop locations across 10 US states.
Tracked stores by state
- California 5
- Illinois 2
- New York 2
- Florida 1
- Hawaii 1
- New Jersey 1
- Oregon 1
- Texas 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at Aesop
Tracked chains Aesop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Z
Zupan's Markets
89
B
Berkeley Bowl West
66
More trends