Trends · data through September 2026

Mexican Fast Food & Fast Casual in Austin-Round Rock-San Marcos, TX

Iceflower tracks 149 stores from 20 Mexican fast food & fast casual chains in Austin-Round Rock-San Marcos, TX. Taco Palenque grew fastest over the last year, ahead of Chipotle Mexican Grill and Torchy's Tacos.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
20
Tracked stores
149
Consumer panel
130M+

Growth ranking

Fastest-growing tracked Mexican fast food & fast casual chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Taco Palenque and Chipotle Mexican Grill sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 T Taco Palenque logo Taco Palenque ▲1 +11.0%
2 C Chipotle Mexican Grill logo Chipotle Mexican Grill - +5.1%
3 T Torchy's Tacos logo Torchy's Tacos - +1.3%
4 R Rosa's Cafe logo Rosa's Cafe ▼1 -3.5%
5 P Pollo Regio logo Pollo Regio - -4.0%
6 O One Taco - -4.3%
7 T Taco Cabana logo Taco Cabana - -8.0%
8 T Taco Bell logo Taco Bell - -10.9%
9 T Taco Shack - -11.0%
10 F Freebirds World Burrito logo Freebirds World Burrito - -13.1%
  • Taco Bell
  • Chipotle Mexican Grill
  • Torchy's Tacos
  • Cabo Bob's
  • Taco Cabana
  • Tacodeli
  • Taco Palenque
  • Other tracked chains

Store footprint

Store map

149 tracked store locations in Austin-Round Rock-San Marcos, TX. The 7 largest tracked chains are highlighted.

  • Taco Bell (30)
  • Chipotle Mexican Grill (37)
  • Torchy's Tacos (22)
  • Cabo Bob's (2)
  • Taco Cabana (9)
  • Tacodeli (11)
  • Taco Palenque (5)
  • Other tracked chains

Top tracked chains by store count

More trends

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