Growth
Pollo Regio against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pollo Regio's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Taco Bell | -4.4% |
| 2 | Chipotle Mexican Grill | +4.2% |
| 3 | Qdoba | +9.4% |
| 4 | Del Taco | +0.6% |
| 5 | Moe's Southwest Grill | -5.3% |
| 6 | El Pollo Loco | +10.8% |
| 7 | Cafe Rio Mexican Grill | -1.7% |
| 8 | Costa Vida | +3.0% |
| 9 | Torchy's Tacos | +10.3% |
| 10 | Taco John's | +2.1% |
| 38 | Pollo Regio | -3.7% |
Share of tracked category spend, indexed
Store footprint
Store map
49 tracked Pollo Regio locations across 1 US state. All of them are in Texas.
Tracked stores by state
- Texas 49
Customer overlap
Who shops at Pollo Regio
Tracked chains Pollo Regio customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Savers Cost Plus
63
Super Mercado Mexico
51
Fiesta Mart
50
Tom Thumb
48
La Azteca Meat Market
44
Fish N Tails Oyster Bar
40
Don Cuco Meat Market
39
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