Growth
Beto's Mexican Food against its category
The biggest tracked US Mexican fast food & fast casual chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Beto's Mexican Food's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Taco Bell | -4.4% |
| 2 | Chipotle Mexican Grill | +4.2% |
| 3 | Qdoba | +9.4% |
| 4 | Del Taco | +0.6% |
| 5 | Moe's Southwest Grill | -5.3% |
| 6 | El Pollo Loco | +10.8% |
| 7 | Cafe Rio Mexican Grill | -1.7% |
| 8 | Costa Vida | +3.0% |
| 9 | Torchy's Tacos | +10.3% |
| 10 | Taco John's | +2.1% |
| 22 | Beto's Mexican Food | +4.8% |
Share of tracked category spend, indexed
Store footprint
Store map
19 tracked Beto's Mexican Food locations across 3 US states. Utah holds 84% of them.
Customer overlap
Who shops at Beto's Mexican Food
Tracked chains Beto's Mexican Food customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Maverik
69
Rancho Markets
47
Macey's
45
Rancherito's
44
Anaya's Market
37
Harmons
36
Holiday
34
Holiday Oil
34
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