Trends · data through September 2026

Charities & Nonprofits in Wisconsin

Iceflower tracks 31 stores from 16 charities & nonprofits in Wisconsin. Salvation Army grew fastest over the last year, ahead of Habitat for Humanity and VFW.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
16
Tracked stores
31
Consumer panel
130M+

Growth ranking

Fastest-growing tracked charities & nonprofits

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Salvation Army and Habitat for Humanity sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Salvation Army - -3.1%
2 Habitat for Humanity - -7.2%
3 VFW - -18.8%
  • Habitat for Humanity
  • Hunger Task Force
  • VFW
  • Hope Gospel Mission
  • Salvation Army
  • Milwaukee Rescue Mission
  • Whitetails Unlimited
  • Other tracked chains

Store footprint

Store map

31 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 20 of the 31 stores (65%); 11 of the 16 tracked chains have a single store here. 0.6% of the tracked other stores here are charities & nonprofits, against 0.7% across the United States.

  • Habitat for Humanity (7)
  • Hunger Task Force (2)
  • VFW (5)
  • Hope Gospel Mission (2)
  • Salvation Army (4)
  • Milwaukee Rescue Mission (1)
  • Whitetails Unlimited (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 Habitat for Humanity 7
  • 2 VFW 5
  • 3 Salvation Army 4
  • 4 Hunger Task Force 2
  • 5 Hope Gospel Mission 2
  • 6 Milwaukee Rescue Mission 1
  • 7 Whitetails Unlimited 1
  • 8 Feeding America Eastern Wisconsin 1
  • 9 Revv Nutrition 1
  • 10 Vivent Health 1
  • 11 Fox Valley Humane Association 1
  • 12 Cornell Food Pantry 1
  • 13 Ventures Unlimited 1
  • 14 Good News Project 1
  • 15 Door County Rotary Club 1
  • 16 Greater Wausau Christian Services 1

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