Trends · data through September 2026

Utilities in Wisconsin

Iceflower tracks 32 stores from 26 utilities in Wisconsin.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
26
Tracked stores
32
Consumer panel
130M+

Growth ranking

Fastest-growing tracked utilities

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below.

# Chain YoY growth
RankChainRank movementYoY growth
1 W We Energies logo We Energies - -17.9%
  • We Energies
  • Alliant Energy
  • Price Electric Cooperative
  • Fond du Lac Water Utility
  • Barron Electric Cooperative
  • Menasha Utilities
  • Riverland Energy Cooperative
  • Other tracked chains

Store footprint

Store map

32 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted.

  • We Energies (4)
  • Alliant Energy (1)
  • Price Electric Cooperative (1)
  • Fond du Lac Water Utility (1)
  • Barron Electric Cooperative (1)
  • Menasha Utilities (1)
  • Riverland Energy Cooperative (2)
  • Other tracked chains

Top tracked chains by store count

  • 1 W We Energies logo We Energies 4
  • 2 N Northern Lights 2
  • 3 R Riverland Energy Cooperative logo Riverland Energy Cooperative 2
  • 4 A Adams-Columbia Electric Cooperative logo Adams-Columbia Electric Cooperative 2
  • 5 W Waupun Utilities 1
  • 6 O Oconto Falls Dam 1
  • 7 A ABT Water Management 1
  • 8 S Stoughton Utilities 1
  • 9 R River Falls Municipal Utility 1
  • 10 W Waukesha Water Utility logo Waukesha Water Utility 1
  • 11 C Chippewa Valley Electric Cooperative 1
  • 12 T Taylor Electric Cooperative 1
  • 13 B Boehlke Bottled Gas 1
  • 14 M Madison Gas and Electric logo Madison Gas and Electric 1
  • 15 E Eau Claire Energy Cooperative 1
  • 16 V Vernon Electric Co-Operative 1
  • 17 O Oakdale Electric Cooperative 1
  • 18 B Bayfield Electric Cooperative 1
  • 19 J Jump River Electric Co-Op logo Jump River Electric Co-Op 1
  • 20 S Scenic Rivers Energy Cooperative 1
  • 21 R Rock Energy Cooperative logo Rock Energy Cooperative 1
  • 22 M Menasha Utilities 1
  • 23 B Barron Electric Cooperative 1
  • 24 F Fond du Lac Water Utility 1
  • 25 P Price Electric Cooperative 1
  • 26 A Alliant Energy logo Alliant Energy 1

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