Trends · data through September 2026

Breakfast & Brunch Cafes in Nashville-Davidson--Murfreesboro--Franklin, TN

Iceflower tracks 52 stores from 26 breakfast & brunch cafes in Nashville-Davidson--Murfreesboro--Franklin, TN. First Watch grew fastest over the last year, ahead of Maple Street Biscuit Company and Le Peep.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
26
Tracked stores
52
Consumer panel
130M+

Growth ranking

Fastest-growing tracked breakfast & brunch cafes

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. First Watch and Maple Street Biscuit Company sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 F First Watch logo First Watch - +5.2%
2 M Maple Street Biscuit Company logo Maple Street Biscuit Company - -5.4%
3 L Le Peep logo Le Peep - -18.4%
  • First Watch
  • Keke's Breakfast Cafe
  • Another Broken Egg Cafe
  • Biscuit Love
  • Milk & Honey
  • Snooze, an A.M. Eatery
  • Eggspectation
  • Other tracked chains

Store footprint

Store map

52 tracked store locations in Nashville-Davidson--Murfreesboro--Franklin, TN. The 7 largest tracked chains are highlighted.

  • First Watch (15)
  • Keke's Breakfast Cafe (5)
  • Another Broken Egg Cafe (2)
  • Biscuit Love (2)
  • Milk & Honey (1)
  • Snooze, an A.M. Eatery (1)
  • Eggspectation (1)
  • Other tracked chains

Top tracked chains by store count

More trends

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