Trends · data through July 2026

Grocery Stores in Reading

Iceflower tracks 220 stores from 96 grocery stores chains in Reading. M&S Simply Food grew fastest over the last year, ahead of ALDI and Lidl.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
96
Tracked stores
220
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. M&S Simply Food and ALDI sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M M&S Simply Food logo M&S Simply Food ▲1 +7.6%
2 A ALDI logo ALDI - +4.9%
3 L Lidl logo Lidl - +4.5%
4 W Waitrose & Partners logo Waitrose & Partners - +0.9%
5 I Iceland ▲1 +0.8%
6 S Sainsbury's logo Sainsbury's - -0.4%
7 T Tesco logo Tesco - -1.8%
8 M Morrisons logo Morrisons ▼1 -2.2%
9 A Asda logo Asda - -2.6%
10 C Co-op Food logo Co-op Food - -2.6%
11 Y Your Coop Food ▼1 -18.2%
  • Tesco
  • Sainsbury's
  • ALDI
  • Waitrose & Partners
  • Asda
  • Lidl
  • M&S Simply Food
  • Other tracked chains

Store footprint

Store map

220 tracked store locations in Reading. The 7 largest tracked chains are highlighted.

  • Tesco (36)
  • Sainsbury's (12)
  • ALDI (7)
  • Waitrose & Partners (10)
  • Asda (5)
  • Lidl (8)
  • M&S Simply Food (5)
  • Other tracked chains

Top tracked chains by store count

  • 1 T Tesco logo Tesco 36
  • 2 C Co-op Food logo Co-op Food 28
  • 3 S Sainsbury's logo Sainsbury's 12
  • 4 W Waitrose & Partners logo Waitrose & Partners 10
  • 5 M Morrisons logo Morrisons 10
  • 6 L Lidl logo Lidl 8
  • 7 A ALDI logo ALDI 7
  • 8 A Asda logo Asda 5
  • 9 M M&S Simply Food logo M&S Simply Food 5
  • 10 H Holland & Barrett 4
  • 11 I Iceland 3
  • 12 Y Your Coop Food 3
  • 13 C Costcutter 3
  • 14 B Budgens 2
  • 15 S Seoul Plaza 2
  • 16 B Big Bazaar 2
  • 17 N Northfield End Store 1
  • 18 G Goring Food and Wine 1
  • 19 G Grosik Supermarket 1
  • 20 B Biltong Emporium 1
  • 21 T Today's Express 1
  • 22 A Ardeleana Romanian Traditional Store 1
  • 23 L La Mamaia 1
  • 24 S Speciality Food & Wine 1
  • 25 E Exotic Superstore 1
  • 26 M M&M Food & Wine 1
  • 27 K Kennet Corner Store 1
  • 28 A AK Superstores 1
  • 29 M Market Place 1
  • 30 P Premier Convenience Store 1
  • 31 K King Food & Wine 1
  • 32 F Food Plus 1
  • 33 G GroceryAsia 1
  • 34 B Basingstoke Store 1
  • 35 G G S Supermarket 1
  • 36 B BB Wines 1
  • 37 S Spencers Wood Store 1
  • 38 M Mandy’s 1
  • 39 A A&S News & Off Licence 1
  • 40 S Smith News 1
  • 41 O Oxford Road Supermarket 1
  • 42 T Trehan News 1
  • 43 S Southcote News 1
  • 44 R Rodira News & Food 1
  • 45 G Gurung's 1
  • 46 T Takhars Food Services 1
  • 47 H Hardwicke's 1
  • 48 H Hev's Best Deals 1
  • 49 D D&D Convenience 1
  • 50 K Kennet Express 1

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