Trends · data through July 2026

Grocery Stores in High Wycombe and Aylesbury

Iceflower tracks 172 stores from 77 grocery stores chains in High Wycombe and Aylesbury. M&S Simply Food grew fastest over the last year, ahead of Morrisons and ALDI.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
77
Tracked stores
172
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. M&S Simply Food and Morrisons sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M M&S Simply Food logo M&S Simply Food ▲1 +16.2%
2 M Morrisons logo Morrisons - +13.8%
3 A ALDI logo ALDI - +13.1%
4 H Holland & Barrett - +7.9%
5 I Iceland - +2.8%
6 S Sainsbury's logo Sainsbury's - -1.5%
7 T Tesco logo Tesco - -2.3%
8 C Co-op Food logo Co-op Food ▼1 -3.9%
9 W Waitrose & Partners logo Waitrose & Partners - -6.3%
10 A Asda logo Asda - -6.4%
11 C Costcutter ▲1 -10.5%
12 L Lidl logo Lidl - -11.0%
13 B Budgens ▼1 -24.0%
  • Tesco
  • Sainsbury's
  • ALDI
  • Asda
  • Morrisons
  • Waitrose & Partners
  • Lidl
  • Other tracked chains

Store footprint

Store map

172 tracked store locations in High Wycombe and Aylesbury. The 7 largest tracked chains are highlighted.

  • Tesco (29)
  • Sainsbury's (13)
  • ALDI (5)
  • Asda (3)
  • Morrisons (6)
  • Waitrose & Partners (7)
  • Lidl (5)
  • Other tracked chains

Top tracked chains by store count

  • 1 T Tesco logo Tesco 29
  • 2 C Co-op Food logo Co-op Food 16
  • 3 S Sainsbury's logo Sainsbury's 13
  • 4 M M&S Simply Food logo M&S Simply Food 8
  • 5 W Waitrose & Partners logo Waitrose & Partners 7
  • 6 M Morrisons logo Morrisons 6
  • 7 A ALDI logo ALDI 5
  • 8 L Lidl logo Lidl 5
  • 9 H Holland & Barrett 4
  • 10 A Asda logo Asda 3
  • 11 B Budgens 3
  • 12 C Costcutter 3
  • 13 I Iceland 3
  • 14 G Grape Tree 2
  • 15 H High Wycombe Food & Wine 2
  • 16 Y Your Coop Food 2
  • 17 K Kings Ride 1
  • 18 N News Store 1
  • 19 H Hambleden village stores 1
  • 20 F Flackwell News 1
  • 21 B Bottle & Basket 1
  • 22 B Babs Food & Wine 1
  • 23 F Friends Food & Wine 1
  • 24 T The Fruit Market 1
  • 25 S Shop Jollof 1
  • 26 M M&S 1
  • 27 W Wycombe Corner Shop 1
  • 28 T Thames Local 1
  • 29 F Fruity Tooty Fresh Foods 1
  • 30 W Wooburn Express 1
  • 31 A Al-Medina Foods Market 1
  • 32 C Carvell's of Marlow 1
  • 33 K K S Food & Wine 1
  • 34 A Aujla Food And Wine 1
  • 35 N Neda Mini Market 1
  • 36 T The Secret Grocery 1
  • 37 L Longwick Stores 1
  • 38 W World's Finest Fruits 1
  • 39 B Beaconsfield Convenience 1
  • 40 C Chesham Food & Wine 1
  • 41 T The Apple Orchard 1
  • 42 G GX Local 1
  • 43 H Hampden Grocers 1
  • 44 H Handy Stores 1
  • 45 M Marlow News 1
  • 46 B Barnes Food and Wine 1
  • 47 J Jaydees News 1
  • 48 T The Food Warehouse 1
  • 49 F Farmfoods 1
  • 50 S Sweeney's 1

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