Trends · data through July 2026

Grocery Stores in Basingstoke

Iceflower tracks 89 stores from 37 grocery stores chains in Basingstoke. M&S Simply Food grew fastest over the last year, ahead of Sainsbury's and ALDI.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
37
Tracked stores
89
Consumer panel
130M+

Growth ranking

Fastest-growing tracked grocery stores chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. M&S Simply Food and Sainsbury's sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M M&S Simply Food logo M&S Simply Food - +5.8%
2 S Sainsbury's logo Sainsbury's - +3.4%
3 A ALDI logo ALDI - +2.9%
4 W Waitrose & Partners logo Waitrose & Partners - +1.4%
5 M Morrisons logo Morrisons - +1.1%
6 T Tesco logo Tesco - -0.9%
7 L Lidl logo Lidl - -5.3%
8 I Iceland - -7.5%
9 C Co-op Food logo Co-op Food - -16.9%
  • Sainsbury's
  • Tesco
  • ALDI
  • Morrisons
  • Lidl
  • Waitrose & Partners
  • Asda
  • Other tracked chains

Store footprint

Store map

89 tracked store locations in Basingstoke. The 7 largest tracked chains are highlighted.

  • Sainsbury's (8)
  • Tesco (10)
  • ALDI (4)
  • Morrisons (6)
  • Lidl (5)
  • Waitrose & Partners (4)
  • Asda (1)
  • Other tracked chains

Top tracked chains by store count

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