Trends · data through September 2026

Discount Stores in New York

Iceflower tracks 1,745 stores from 172 discount store chains in New York. Five Below grew fastest over the last year, ahead of 99 Cents Only Stores and Dollar General.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
172
Tracked stores
1,745
Consumer panel
130M+

Metro by metro

The leading discount store chains in every New York metro area

Tracked discount store chains ranked by consumer spend in each metro area, Q4 2025–Q3 2026. Dollar General leads in 11 metro areas, Dollar Tree in 2 metro areas. Against their share in New York as a whole, Dollar General stands out in 5 metro areas, Family Dollar in 2 metro areas, and Five Below in 2 metro areas.

By tracked consumer spend, Q4 2025–Q3 2026

A metro area shows a ranking once it has at least 2 tracked discount store chains and 10 tracked stores. Relative to New York compares a chain's share of the metro area's spend with its share in New York as a whole. It ranks the 7 biggest chains in New York and the chains that lead a metro area by spend, wherever a chain has at least 5% of the metro area's spend and 3 stores there. Metro areas are the Census Bureau's metropolitan statistical areas; the rest of New York is light gray. A metro area crossing the state line counts only its stores in New York. Colors match the store map; other tracked chains are gray.

Growth ranking

Fastest-growing tracked discount store chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Five Below and 99 Cents Only Stores sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Five Below - +17.0%
2 99 Cents Only Stores ▲1 +11.7%
3 Dollar General - +6.0%
4 Ollie's Bargain Outlet - +2.3%
5 S & A Stores ▲2 +1.1%
6 Ocean State Job Lot - -1.8%
7 Dollar Tree - -2.6%
8 DII Deals & Discounts ▲1 -3.9%
9 Amazing Savings ▲1 -4.0%
10 Lot-Less ▲1 -4.2%
11 Family Dollar - -5.4%
12 Telco Stores - -6.0%
13 Daiso ▲1 -12.5%
14 99 Cents ▲1 -13.8%
15 Jembro Stores - -23.4%
  • Dollar General
  • Dollar Tree
  • Family Dollar
  • Five Below
  • Ollie's Bargain Outlet
  • Ocean State Job Lot
  • Lot-Less
  • Other tracked chains

Store footprint

Store map

1,745 tracked store locations in New York. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 1,462 of the 1,745 stores (84%); 146 of the 172 tracked chains have a single store here. 12% of the tracked retail stores here are discount stores, against 14% across the United States.

  • Dollar General (636)
  • Dollar Tree (340)
  • Family Dollar (296)
  • Five Below (120)
  • Ollie's Bargain Outlet (32)
  • Ocean State Job Lot (18)
  • Lot-Less (10)
  • Other tracked chains

Top tracked chains by store count

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