Growth
Hometown Market against its category
The biggest tracked US supermarkets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Hometown Market's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Kroger | +10.4% |
| 2 | Publix | -0.8% |
| 3 | Food Lion | -3.0% |
| 4 | Meijer | +1.0% |
| 5 | Safeway | -4.0% |
| 6 | H-E-B | +14.3% |
| 7 | Harris Teeter | -3.8% |
| 8 | Albertsons | -3.7% |
| 9 | Smith's Food and Drug Stores | +2.6% |
| 10 | Giant Eagle | -3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
28 tracked Hometown Market locations across 16 US states. Kansas, New Jersey, and Alabama hold 39% of them.
Tracked stores by state
- Kansas 4
- New Jersey 4
- Alabama 3
- Arkansas 2
- Georgia 2
- Iowa 2
- Tennessee 2
- Connecticut 1
- Missouri 1
- Mississippi 1
- Nebraska 1
- Ohio 1
- Pennsylvania 1
- Texas 1
- Utah 1
- Washington 1
Customer overlap
Who shops at Hometown Market
Tracked chains Hometown Market customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Moodus Package Store
100
Shagbark Lumber & Farm Supplies
94
Hometown Grocery
74
River Valley Provisions
68
Westchester Market
67
East Haddam Town Hall
58
Four Corners Wine and Spirits
58
Lefty's Convenience
57
East Haddam Public Schools Dept. of Pupil Services
43
Food Ranch
43
More trends