Growth
El Mercadito against its category
The biggest tracked US Hispanic supermarkets by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks El Mercadito's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Vallarta Supermarkets | +8.3% |
| 2 | Rancho Markets | -5.5% |
| 3 | Northgate Gonzalez Markets | +5.5% |
| 4 | Cardenas Markets | -5.8% |
| 5 | El Super | -5.3% |
| 6 | Fiesta Mart | -3.4% |
| 7 | Superior Grocers | -1.7% |
| 8 | Bravo Supermarkets | +3.4% |
| 9 | Compare Foods | -11.4% |
| 10 | Presidente Supermarket | -3.3% |
| 84 | El Mercadito | -12.9% |
Share of tracked category spend, indexed
Store footprint
Store map
23 tracked El Mercadito locations across 15 US states. California, Georgia, and Iowa hold 30% of them.
Tracked stores by state
- California 3
- Georgia 2
- Iowa 2
- Illinois 2
- North Carolina 2
- New Jersey 2
- Pennsylvania 2
- Delaware 1
- Florida 1
- Montana 1
- New York 1
- Ohio 1
- Oklahoma 1
- Oregon 1
- Utah 1
Customer overlap
Who shops at El Mercadito
Tracked chains El Mercadito customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
La Placita Mexican Store
100
El Centro De Payson
46
El Mercado Market
43
Super Tienda Xela
37
Graciano's Market
30
Panadería y Pastelería La Mexicana
29
Tienda mexicana/Taqueria Los Primos
25
Estrella Bakery
24
Jalapeno Restaurant
23
Mercado 5 De Mayo Inc.
21
More trends