Growth
Penny's Diner against its category
The biggest tracked US restaurants chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Penny's Diner's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
C
Chipotle Mexican Grill
|
-4.3% |
| 2 |
T
Texas Roadhouse
|
+2.6% |
| 3 |
O
Olive Garden
|
+1.1% |
| 4 |
C
Chili's Grill & Bar
|
- |
| 5 |
A
Applebee's Grill + Bar
|
-6.2% |
| 6 |
L
LongHorn Steakhouse
|
+5.8% |
| 7 |
O
Outback Steakhouse
|
+0.1% |
| 8 |
C
Cracker Barrel Old Country Store
|
-1.5% |
| 9 |
T
The Cheesecake Factory
|
+0.3% |
| 10 |
B
BJ's Restaurant & Brewhouse
|
+0.5% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Penny's Diner locations across 9 US states.
Tracked stores by state
- Wyoming 3
- Arizona 1
- California 1
- Kansas 1
- Maryland 1
- New Mexico 1
- Texas 1
- Utah 1
- Virginia 1
Customer overlap
Who shops at Penny's Diner
Tracked chains Penny's Diner customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
K
K B Express
100
C
Club 86
63
Y
Yuma Main Hotel
59
B
Brody's Taco
58
T
Todd's Market
54
G
Green River Gear
51
B
Brunswick High
47
G
Gudino's Cafe
46
C
Cappy's Restaurant & Bar
44
C
Cactus Jacks BBQ & Chophouse
44
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