Growth
Penny's Diner against its category
The biggest tracked US family restaurants & diners by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Penny's Diner's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Cracker Barrel Old Country Store | +0.1% |
| 2 | IHOP | -2.2% |
| 3 | Waffle House | +7.1% |
| 4 | Denny's | -7.2% |
| 5 | Bob Evans | -0.0% |
| 6 | Black Bear Diner | +9.9% |
| 7 | Eat'n Park | -2.9% |
| 8 | Perkins American Food Co. | -0.0% |
| 9 | Silver Diner | -2.4% |
| 10 | Village Inn | +5.3% |
| 123 | Penny's Diner | -2.8% |
Share of tracked category spend, indexed
Store footprint
Store map
24 tracked Penny's Diner locations across 15 US states. Kansas, Nebraska, and Wyoming hold 38% of them.
Tracked stores by state
- Kansas 3
- Nebraska 3
- Wyoming 3
- California 2
- New Mexico 2
- Texas 2
- Arizona 1
- Colorado 1
- Connecticut 1
- Iowa 1
- Maryland 1
- Missouri 1
- Montana 1
- Utah 1
- Virginia 1
Customer overlap
Who shops at Penny's Diner
Tracked chains Penny's Diner customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Todd's Market
100
Club 86
96
Brody's Taco
86
Cappy's Restaurant & Bar
82
Hitching Post Restaurant & Saloon
69
MCAS Yuma Commissary
66
Cactus Jacks BBQ & Chophouse
66
Nothing To Wine About
63
SAN JUAN
63
Sprague's Sports
57
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