Trends · data through September 2026

Mental Healths in Florida

Iceflower tracks 476 stores from 433 mental health chains in Florida. Ellie Mental Health grew fastest over the last year, ahead of LifeStance Health and Instic Health.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
433
Tracked stores
476
Consumer panel
130M+

Growth ranking

Fastest-growing tracked mental health chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Ellie Mental Health and LifeStance Health sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Ellie Mental Health - +12.6%
2 LifeStance Health - +4.9%
3 Instic Health - -34.1%
  • Elite DNA Behavioral Health
  • Apex Psychiatric Services, LLC
  • McNulty Counseling and Wellness
  • Orlando Psychiatric Associates
  • The Healing Playroom
  • Marsh Landing Behavioral Group
  • The Crane Center
  • Other tracked chains

Store footprint

Store map

476 tracked store locations in Florida. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 37 of the 476 stores (8%); 418 of the 433 tracked chains have a single store here. 1% of the tracked health & beauty stores here are mental healths, against 2% across the United States.

  • Elite DNA Behavioral Health (15)
  • Apex Psychiatric Services, LLC (1)
  • McNulty Counseling and Wellness (1)
  • Orlando Psychiatric Associates (1)
  • The Healing Playroom (1)
  • Marsh Landing Behavioral Group (1)
  • The Crane Center (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 Elite DNA Behavioral Health 15
  • 2 Ellie Mental Health 9
  • 3 Harmony United Psychiatric Care 5
  • 4 Instic Health 4
  • 5 Elite DNA Therapy Services 4
  • 6 LifeStance Health 3
  • 7 Circles of Care 2
  • 8 Northeast Florida Psychiatric Association 2
  • 9 Therapy Treatment Team 2
  • 10 Clay Behavioral Health Center 2
  • 11 Counseling Center 2
  • 12 ADAP Counseling Services 2
  • 13 SIMEDHealth Psychology 2
  • 14 Atlantic Psychiatric Center 2
  • 15 Imperial Counseling and Coaching 1
  • 16 Pinnacle Counseling Institute Inc 1
  • 17 Child and Family Consultants 1
  • 18 Seasons Counseling 1
  • 19 Sun Health Center 1
  • 20 Gulfside Counseling & Wellness 1
  • 21 Strong Foundations Behavior Services 1
  • 22 Family Psychology Associates 1
  • 23 Center For Psychiatry and Behavioral Health 1
  • 24 Thirteen Willows Therapy 1
  • 25 Tallahassee TMS 1
  • 26 Adam L. Saslov 1
  • 27 Healing Thoughts Counseling 1
  • 28 South Tampa Therapy 1
  • 29 The Holistic Mental Health Clinic 1
  • 30 Transformational Studies Institute 1
  • 31 Mindful Behavioral Healthcare 1
  • 32 Brave Health 1
  • 33 Spark of Divine 1
  • 34 Center For Brain Training 1
  • 35 Center of Healing of Orlando 1
  • 36 Puzzle Peace Counseling, LLC 1
  • 37 Vera Joffe Ph.D. ABPP 1
  • 38 Enso Behavioral Healthcare 1
  • 39 KDM Counseling Group 1
  • 40 Caring Therapists of Broward 1
  • 41 Women's Refuge of Vero Beach 1
  • 42 Beacon Psychiatry 1
  • 43 Discovery Counseling Services 1
  • 44 BayCare Health Management 1
  • 45 Grace Counseling Center 1
  • 46 Vista Behavioral Health 1
  • 47 Alma Behavioral Group 1
  • 48 Learning to Achieve Wellness 1
  • 49 Florida Personal Growth Center, Inc 1
  • 50 New Life Behavioral Health 1

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