Trends · data through September 2026

Vitamins & Supplements in Florida

Iceflower tracks 227 stores from 10 vitamins & supplements in Florida. Vitamin World grew fastest over the last year, ahead of The Vitamin Shoppe and GNC.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
10
Tracked stores
227
Consumer panel
130M+

Growth ranking

Fastest-growing tracked vitamins & supplements

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Vitamin World and The Vitamin Shoppe sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 V Vitamin World - +17.4%
2 T The Vitamin Shoppe logo The Vitamin Shoppe - +1.8%
3 G GNC logo GNC - -4.4%
4 N Nutrishop logo Nutrishop - -9.7%
5 T Total Nutrition - -20.1%
  • The Vitamin Shoppe
  • GNC
  • Maxfit Sports Nutrition
  • Nutrishop
  • The Herb Shop
  • Total Nutrition
  • Max Muscle Nutrition
  • Other tracked chains

Store footprint

Store map

227 tracked store locations in Florida. The 7 largest tracked chains are highlighted.

  • The Vitamin Shoppe (86)
  • GNC (117)
  • Maxfit Sports Nutrition (6)
  • Nutrishop (4)
  • The Herb Shop (1)
  • Total Nutrition (4)
  • Max Muscle Nutrition (1)
  • Other tracked chains

Top tracked chains by store count

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