Trends · data through July 2026

Retail & consumer trends in Dunfermline and Kirkcaldy

Iceflower tracks 857 stores from 510 retail and consumer chains in Dunfermline and Kirkcaldy. VPZ grew fastest over the last year, ahead of Stephens Bakery and Premier.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
510
Tracked stores
857
Consumer panel
130M+

Growth ranking

Fastest-growing tracked retail and consumer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. VPZ and Stephens Bakery sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 V VPZ logo VPZ ▲2 +18.8%
2 S Stephens Bakery ▲3 +18.6%
3 P Premier ▲2 +17.8%
4 K Krazey Vapes ▲2 +15.5%
5 E e-Vapes ▲2 +10.2%
6 B B&Q - +10.0%
7 C Costa Express logo Costa Express - +9.9%
8 R Raja Bros ▲2 +8.0%
9 F Farmfoods ▲1 +8.0%
10 L Lidl logo Lidl ▲1 +6.8%
11 P Pizza Hut logo Pizza Hut ▲1 +5.6%
12 M M&S Simply Food logo M&S Simply Food - +5.6%
13 B Bayne's ▲3 +4.2%
14 S SPAR ▼1 +2.1%
15 S Sainsbury's logo Sainsbury's - +0.3%

Store footprint

Store map

857 tracked store locations in Dunfermline and Kirkcaldy, colored by category group.

Top tracked chains by store count

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.