Growth
What's The Scoop against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks What's The Scoop's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dairy Queen
|
-1.8% |
| 2 |
B
Baskin-Robbins
|
+12.0% |
| 3 |
C
Cold Stone Creamery
|
-11.5% |
| 4 |
B
Braum's
|
+11.6% |
| 5 |
R
Rita's Italian Ice & Frozen Custard
|
-2.4% |
| 6 | L La Michoacana | +0.2% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
+4.6% |
| 8 |
M
Menchie's Frozen Yogurt
|
+1.0% |
| 9 |
H
Handel's Homemade Ice Cream
|
+7.8% |
| 10 |
B
Braum's Ice Cream & Burger Restaurant
|
+9.7% |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked What's The Scoop locations across 15 US states.
Tracked stores by state
- Minnesota 3
- Michigan 2
- New Jersey 2
- New York 2
- Arizona 1
- Florida 1
- Indiana 1
- Massachusetts 1
- North Carolina 1
- Nebraska 1
- New Hampshire 1
- Ohio 1
- Texas 1
- Washington 1
- West Virginia 1
Customer overlap
Who shops at What's The Scoop
Tracked chains What's The Scoop customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
McMaken's IGA
100
M
Mulberry & Main
65
C
Coborn's
55
Coborn's
55
T
Tik Takos
44
O
O'Riley's Tavern
42
B
Brookville Grille
37
C
Carriage Towne Bar & Grille
37
G
Gemmen's Home and Hardware
34
T
The Hen & The Hog
33
S
St. Michael Cinema
26
More trends