Growth
Twisted Sugar against its category
The biggest tracked US boba & drink shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Twisted Sugar's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Swig | - |
| 2 | FiiZ Drinks | -5.7% |
| 3 | Kung Fu Tea | -15.6% |
| 4 | HTeaO | +8.5% |
| 5 | Happy Lemon | -8.9% |
| 6 | The Alley | +7.9% |
| 7 | Tai Chi Bubble Tea | -4.4% |
| 8 | Sharetea | -11.8% |
| 9 | It's Boba Time | -0.1% |
| 10 | Kokee Tea | -5.8% |
| 14 | Twisted Sugar | +0.7% |
Share of tracked category spend, indexed
Store footprint
Store map
44 tracked Twisted Sugar locations across 14 US states. Utah, Arizona, and Idaho hold 59% of them.
Tracked stores by state
- Utah 17
- Arizona 6
- Idaho 3
- Indiana 3
- Colorado 2
- Kansas 2
- North Carolina 2
- Nevada 2
- Texas 2
- Florida 1
- Missouri 1
- New Mexico 1
- Oklahoma 1
- South Carolina 1
Customer overlap
Who shops at Twisted Sugar
Tracked chains Twisted Sugar customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Kent's Market
100
Maverik
54
Harmons
51
Dick's Market
51
Lee's Marketplace
48
Swig
43
Costa Vida
38
Deseret Book
37
FiiZ Drinks
33
More trends