Growth
Tutti Frutti Frozen Yogurt against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Tutti Frutti Frozen Yogurt's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
| 41 | Tutti Frutti Frozen Yogurt | -8.4% |
Share of tracked category spend, indexed
Store footprint
Store map
82 tracked Tutti Frutti Frozen Yogurt locations across 16 US states. California, Texas, and Massachusetts hold 67% of them.
Tracked stores by state
- California 32
- Texas 18
- Massachusetts 5
- Maryland 5
- Louisiana 4
- New Hampshire 4
- Florida 3
- South Carolina 3
- Arizona 1
- Colorado 1
- Georgia 1
- Illinois 1
- Minnesota 1
- North Carolina 1
- New Jersey 1
- Virginia 1
Customer overlap
Who shops at Tutti Frutti Frozen Yogurt
Tracked chains Tutti Frutti Frozen Yogurt customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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