Growth
The Ice Cream Shoppe against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks The Ice Cream Shoppe's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dairy Queen
|
-1.8% |
| 2 |
B
Baskin-Robbins
|
+12.0% |
| 3 |
C
Cold Stone Creamery
|
-11.5% |
| 4 |
B
Braum's
|
+11.6% |
| 5 |
R
Rita's Italian Ice & Frozen Custard
|
-2.4% |
| 6 | L La Michoacana | +0.2% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
+4.6% |
| 8 |
M
Menchie's Frozen Yogurt
|
+1.0% |
| 9 |
H
Handel's Homemade Ice Cream
|
+7.8% |
| 10 |
B
Braum's Ice Cream & Burger Restaurant
|
+9.7% |
| 192 | T The Ice Cream Shoppe | -4.1% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked The Ice Cream Shoppe locations across 11 US states.
Tracked stores by state
- Maine 2
- California 1
- Delaware 1
- Florida 1
- Illinois 1
- Michigan 1
- Minnesota 1
- North Carolina 1
- New York 1
- Pennsylvania 1
- Wisconsin 1
Customer overlap
Who shops at The Ice Cream Shoppe
Tracked chains The Ice Cream Shoppe customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
T
Tri Pond Variety
100
T
Tradewinds Market
100
B
Buddies Groceries
95
F
Fabian
88
G
Goggin's IGA
83
U
Uncle Dean's Natural Market
77
O
Oakland House of Pizza
74
C
Cappza's Pizza
72
L
Laney's Pit Stop
71
R
Randolph Takeout
70
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