Growth
Thai Chili against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Thai Chili's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
J
Jollibee
|
+2.0% |
| 2 |
M
Mo' Bettahs Hawaiian Style Food
|
- |
| 3 |
L
L&L Hawaiian Barbecue
|
-6.9% |
| 4 |
O
Ono Hawaiian BBQ
|
+18.1% |
| 5 |
H
Hawaiian Bros Island Grill
|
+6.4% |
| 6 |
H
Hawkers Asian Street Food
|
-7.1% |
| 7 |
Z
Zao Asian Cafe
|
+11.6% |
| 8 | P Pho Saigon | -3.7% |
| 9 |
P
Poke Bros.
|
-11.3% |
| 10 | R Ruby Thai Kitchen | -9.4% |
Share of tracked category spend, indexed
Store footprint
Store map
12 tracked Thai Chili locations across 11 US states.
Tracked stores by state
- Nevada 2
- Arizona 1
- California 1
- Colorado 1
- Georgia 1
- Massachusetts 1
- North Carolina 1
- New Hampshire 1
- Ohio 1
- Oregon 1
- Texas 1
Customer overlap
Who shops at Thai Chili
Tracked chains Thai Chili customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
O
Ouray Grocery
100
T
The Downward Dog
81
C
Crested Butte
71
E
el río grande mexican restaurant
57
L
Lumberton ABC Board
55
T
Two Hawk License Plate Agency
53
P
Powerstop
52
R
Ridgway Mountain Market
48
F
First Alternative Natural Foods Co-op
46
T
The Secret Stash
43
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