Growth
TCBY against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks TCBY's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
| 28 | TCBY | +3.6% |
Share of tracked category spend, indexed
Store footprint
Store map
73 tracked TCBY locations across 27 US states. Illinois, New York, and South Carolina hold 26% of them.
Tracked stores by state
- Illinois 7
- New York 6
- South Carolina 6
- Texas 6
- Alabama 5
- Louisiana 5
- North Carolina 5
- Colorado 4
- Georgia 4
- Tennessee 4
- Arkansas 3
- California 2
- Mississippi 2
- Florida 1
- Idaho 1
- Indiana 1
- Kentucky 1
- Maryland 1
- Michigan 1
- Nebraska 1
- New Jersey 1
- New Mexico 1
- Oregon 1
- Utah 1
- Wisconsin 1
- West Virginia 1
- Wyoming 1
Customer overlap
Who shops at TCBY
Tracked chains TCBY customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Harris Teeter
100
Reid's Fine Foods
100
Capitol Cinema
79
Blackhawk Hardware
68
North Little Rock City Hall
56
Scott Clark Nissan
48
Woodie's Auto Service
42
Village Food Market
42
Hendrick BMW
42
FE Warren Commissary
42
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