Growth
TCBY against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks TCBY's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.5% |
| 4 |
C
Cold Stone Creamery
|
-9.4% |
| 5 |
E
Einstein Bros. Bagels
|
+2.2% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+2.5% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.7% |
| 8 | L La Michoacana | -2.9% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.3% |
| 49 |
T
TCBY
|
-4.3% |
Share of tracked category spend, indexed
Store footprint
Store map
44 tracked TCBY locations across 19 US states.
Tracked stores by state
- South Carolina 6
- Alabama 5
- Illinois 5
- North Carolina 4
- Colorado 3
- Tennessee 3
- Texas 3
- Arkansas 2
- Georgia 2
- Louisiana 2
- Idaho 1
- Indiana 1
- Maryland 1
- Michigan 1
- Mississippi 1
- New York 1
- Utah 1
- West Virginia 1
- Wyoming 1
Customer overlap
Who shops at TCBY
Tracked chains TCBY customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
R
Reid's Fine Foods
100
C
Capitol Cinema
80
B
Blackhawk Hardware
67
N
North Little Rock City Hall
56
S
Scott Clark Nissan
51
P
Pants Store
47
W
Woodie's Auto Service
43
H
Hendrick BMW
42
L
Little Mama's Italian
41
More trends