Growth
Southern Maid Donuts against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Southern Maid Donuts's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Auntie Anne's | 0.0% |
| 2 | Nothing Bundt Cakes | +12.9% |
| 3 | Krispy Kreme | -11.9% |
| 4 | Paris Baguette | - |
| 5 | Tous Les Jours | - |
| 6 | Wetzel's Pretzels | -0.4% |
| 7 | Cinnabon | -1.7% |
| 8 | 85C Bakery Cafe | -2.5% |
| 9 | Insomnia Cookies | -11.0% |
| 10 | Great American Cookies | -2.3% |
| 116 | Southern Maid Donuts | +4.9% |
Share of tracked category spend, indexed
Store footprint
Store map
26 tracked Southern Maid Donuts locations across 4 US states. Texas, Louisiana, and North Carolina hold 96% of them.
Tracked stores by state
- Texas 21
- Louisiana 3
- North Carolina 1
- Oklahoma 1
Customer overlap
Who shops at Southern Maid Donuts
Tracked chains Southern Maid Donuts customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends