Growth
Southern Maid Donuts against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Southern Maid Donuts's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.5% |
| 4 |
C
Cold Stone Creamery
|
-9.4% |
| 5 |
E
Einstein Bros. Bagels
|
+2.2% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+2.5% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.7% |
| 8 | L La Michoacana | -2.9% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.3% |
| 140 | S Southern Maid Donuts | -3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
18 tracked Southern Maid Donuts locations across 4 US states.
Tracked stores by state
- Texas 14
- Louisiana 2
- North Carolina 1
- Oklahoma 1
Customer overlap
Who shops at Southern Maid Donuts
Tracked chains Southern Maid Donuts customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
S
Secure Storage OK
100
W
Williams Foods
73
B
Burritos Mico
50
B
Barksdale Main Exchange
45
Barksdale Main Exchange
45
I
Ifixubreak HEB
44
R
Rikenjaks
43
H
Hwy 96 N
38
B
Barksdale Commissary
37
Barksdale Commissary
37
D
Dollar Mania
36
J
Juan's Mexican Food
33
More trends