Growth
Second Chance against its category
The biggest tracked US thrift stores by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Second Chance's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Goodwill | +0.7% |
| 2 | Value Village | +2.0% |
| 3 | Once Upon A Child | -0.8% |
| 4 | Cash America Pawn | +8.2% |
| 5 | EZPAWN | +0.8% |
| 6 | The Salvation Army Family Store & Donation Center | -4.2% |
| 7 | Habitat for Humanity ReStore | -10.4% |
| 8 | Kid to Kid | +2.9% |
| 9 | The Salvation Army | -4.8% |
| 10 | First Cash Pawn | +16.6% |
| 77 | Second Chance | +10.0% |
Share of tracked category spend, indexed
Store footprint
Store map
31 tracked Second Chance locations across 21 US states. Alabama, California, and South Carolina hold 29% of them.
Tracked stores by state
- Alabama 3
- California 3
- South Carolina 3
- Arkansas 2
- Colorado 2
- Florida 2
- New Jersey 2
- Georgia 1
- Iowa 1
- Kentucky 1
- Maryland 1
- Mississippi 1
- New Mexico 1
- Ohio 1
- Pennsylvania 1
- Tennessee 1
- Texas 1
- Virginia 1
- Vermont 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at Second Chance
Tracked chains Second Chance customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Second Chance Counseling Center
100
Ridgway Mountain Market
72
My House to Yours Consignments
62
One More Time
55
Summerville Antique Gallery
36
Dothan
28
The Tavern at Your Nexton Harris Teeter
23
Valesky's
23
Dorchester Habitat for Humanity
22
More trends