Growth
Saigon Kitchen against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Saigon Kitchen's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
J
Jollibee
|
+2.0% |
| 2 |
M
Mo' Bettahs Hawaiian Style Food
|
- |
| 3 |
L
L&L Hawaiian Barbecue
|
-6.9% |
| 4 |
O
Ono Hawaiian BBQ
|
+18.1% |
| 5 |
H
Hawaiian Bros Island Grill
|
+6.4% |
| 6 |
H
Hawkers Asian Street Food
|
-7.1% |
| 7 |
Z
Zao Asian Cafe
|
+11.6% |
| 8 | P Pho Saigon | -3.7% |
| 9 |
P
Poke Bros.
|
-11.3% |
| 10 | R Ruby Thai Kitchen | -9.4% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Saigon Kitchen locations across 8 US states and DC.
Tracked stores by state
- California 2
- Arizona 1
- Connecticut 1
- District of Columbia 1
- Georgia 1
- New Jersey 1
- New York 1
- Vermont 1
- Washington 1
Customer overlap
Who shops at Saigon Kitchen
Tracked chains Saigon Kitchen customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
G
GreenStar Food Co-op
100
E
El Jarocho Mexican Grill
55
S
Southern Spirits Tifton
51
P
Pit Stop Bar-B-Q
50
J
Jake's ONE Market
42
T
Tift Regional Health System
39
C
Chapos Tequilas & Grill
39
P
Port Hueneme Commissary
37
N
Northside Wine & Spirits
35
Northside Wine & Spirits
35
H
HomeTown 41
33
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