Growth
Pinkberry against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pinkberry's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
| 59 | Pinkberry | +3.5% |
Share of tracked category spend, indexed
Store footprint
Store map
61 tracked Pinkberry locations across 11 US states. California, Texas, and New York hold 77% of them.
Tracked stores by state
- California 31
- Texas 10
- New York 6
- Arizona 4
- Michigan 4
- Colorado 1
- Florida 1
- Maryland 1
- Oklahoma 1
- Pennsylvania 1
- Rhode Island 1
Customer overlap
Who shops at Pinkberry
Tracked chains Pinkberry customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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