Growth
Pinkberry against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pinkberry's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.5% |
| 4 |
C
Cold Stone Creamery
|
-9.4% |
| 5 |
E
Einstein Bros. Bagels
|
+2.2% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+2.5% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.7% |
| 8 | L La Michoacana | -2.9% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.3% |
| 118 |
P
Pinkberry
|
-11.0% |
Share of tracked category spend, indexed
Store footprint
Store map
30 tracked Pinkberry locations across 9 US states.
Tracked stores by state
- California 12
- Texas 8
- Michigan 3
- New York 2
- Arizona 1
- Colorado 1
- Oklahoma 1
- Pennsylvania 1
- Rhode Island 1
Customer overlap
Who shops at Pinkberry
Tracked chains Pinkberry customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
D
Draeger's Market
100
Draeger's Market
100
M
MTA
95
MTA
95
D
Dave's Marketplace
93
Dave's Marketplace
93
E
Equinox
67
Equinox
67
M
Morton Williams
56
Morton Williams
56
S
Saint Bernard
54
More trends