Growth
Pho So 1 against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Pho So 1's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
J
Jollibee
|
+2.0% |
| 2 |
M
Mo' Bettahs Hawaiian Style Food
|
- |
| 3 |
L
L&L Hawaiian Barbecue
|
-6.9% |
| 4 |
O
Ono Hawaiian BBQ
|
+18.1% |
| 5 |
H
Hawaiian Bros Island Grill
|
+6.4% |
| 6 |
H
Hawkers Asian Street Food
|
-7.1% |
| 7 |
Z
Zao Asian Cafe
|
+11.6% |
| 8 | P Pho Saigon | -3.7% |
| 9 |
P
Poke Bros.
|
-11.3% |
| 10 | R Ruby Thai Kitchen | -9.4% |
| 140 | P Pho So 1 | -2.1% |
Share of tracked category spend, indexed
Store footprint
Store map
15 tracked Pho So 1 locations across 7 US states.
Tracked stores by state
- California 8
- Massachusetts 2
- Florida 1
- Michigan 1
- Nevada 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at Pho So 1
Tracked chains Pho So 1 customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
K
Kam Man Foods
100
Kam Man Foods
100
S
Sam Woo Barbeque
95
S
Simi Valley DMV
75
G
Galleria Market
67
V
Valley Marketplace
65
A
AYCE GOGI
60
S
Simi Valley
56
P
Pho Thien Phat
56
H
Hikari Sushi
52
T
Tan A Supermarket
43
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