Growth
Poke Bros. against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Poke Bros.'s share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Jollibee | +2.4% |
| 2 | Mo' Bettahs Hawaiian Style Food | - |
| 3 | L&L Hawaiian Barbecue | -7.7% |
| 4 | Ono Hawaiian BBQ | +17.3% |
| 5 | Pho Saigon | +0.7% |
| 6 | Hawaiian Bros Island Grill | +6.0% |
| 7 | Hawkers Asian Street Food | -7.1% |
| 8 | Zao Asian Cafe | +11.0% |
| 9 | Pho Viet | -5.1% |
| 10 | Ruby Thai Kitchen | -7.2% |
| 12 | Poke Bros. | -10.0% |
Share of tracked category spend, indexed
Store footprint
Store map
74 tracked Poke Bros. locations across 16 US states. Illinois, South Carolina, and Pennsylvania hold 54% of them.
Tracked stores by state
- Illinois 21
- South Carolina 12
- Pennsylvania 7
- New Jersey 6
- Delaware 5
- North Carolina 4
- Tennessee 4
- Indiana 3
- Florida 2
- Massachusetts 2
- Rhode Island 2
- Virginia 2
- Connecticut 1
- Maryland 1
- New York 1
- Ohio 1
Customer overlap
Who shops at Poke Bros.
Tracked chains Poke Bros. customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends