Growth
Mitchell's Ice Cream against its category
The biggest tracked US casual eateries chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mitchell's Ice Cream's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
D
Dunkin'
|
-2.1% |
| 2 |
B
Baskin-Robbins
|
- |
| 3 |
K
Krispy Kreme
|
-9.5% |
| 4 |
C
Cold Stone Creamery
|
-9.4% |
| 5 |
E
Einstein Bros. Bagels
|
+2.2% |
| 6 |
R
Rita's Italian Ice & Frozen Custard
|
+2.5% |
| 7 |
S
sweetFrog Premium Frozen Yogurt
|
-0.7% |
| 8 | L La Michoacana | -2.9% |
| 9 |
M
Menchie's Frozen Yogurt
|
+9.6% |
| 10 |
H
Handel's Homemade Ice Cream
|
+4.3% |
| 88 | M Mitchell's Ice Cream | -63.8% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked Mitchell's Ice Cream locations across 2 US states.
Tracked stores by state
- Ohio 9
- California 1
Customer overlap
Who shops at Mitchell's Ice Cream
Tracked chains Mitchell's Ice Cream customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
R
Rising Star Coffee Roasters
59
Rising Star Coffee Roasters
59
C
Cilantro Taqueria
59
Cilantro Taqueria
59
M
Mojo's Coffee and More
56
R
Rocky River BP
53
L
Lucky's Cafe
53
L
Luna Bakery Cafe
47
Luna Bakery Cafe
47
C
Charles Scott Salons & Spas
43
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