Growth
Mary Lee Donuts against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Mary Lee Donuts's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-0.2% |
| 2 |
N
Nothing Bundt Cakes
|
+12.8% |
| 3 |
K
Krispy Kreme
|
-11.1% |
| 4 |
P
Paris Baguette
|
- |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
W
Wetzel's Pretzels
|
-0.3% |
| 7 |
C
Cinnabon
|
-3.0% |
| 8 |
8
85C Bakery Cafe
|
-1.8% |
| 9 |
I
Insomnia Cookies
|
-9.7% |
| 10 |
G
Great American Cookies
|
-3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked Mary Lee Donuts locations across 1 US state.
Tracked stores by state
- Louisiana 11
Customer overlap
Who shops at Mary Lee Donuts
Tracked chains Mary Lee Donuts customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
O
Oak Point Fresh Market
100
L
Lamendola's Supermarket
65
H
Hi Nabor Supermarket
63
A
Alexander's Heritage Market
59
B
Benedetto's Market
52
R
Ralph's Market
50
B
Benny's Car Wash & Oil Change
48
Benny's Car Wash & Oil Change
48
W
Woman's Hospital
42
A
Alexander's Highland Market
41
B
Bohning's Supermarket
35
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