Growth
Little Saigon against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Little Saigon's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
J
Jollibee
|
+2.0% |
| 2 |
M
Mo' Bettahs Hawaiian Style Food
|
- |
| 3 |
L
L&L Hawaiian Barbecue
|
-6.9% |
| 4 |
O
Ono Hawaiian BBQ
|
+18.1% |
| 5 |
H
Hawaiian Bros Island Grill
|
+6.4% |
| 6 |
H
Hawkers Asian Street Food
|
-7.1% |
| 7 |
Z
Zao Asian Cafe
|
+11.6% |
| 8 | P Pho Saigon | -3.7% |
| 9 |
P
Poke Bros.
|
-11.3% |
| 10 | R Ruby Thai Kitchen | -9.4% |
| 98 | L Little Saigon | -5.5% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Little Saigon locations across 15 US states.
Tracked stores by state
- Pennsylvania 2
- Arizona 1
- California 1
- Florida 1
- Idaho 1
- Illinois 1
- Kansas 1
- Louisiana 1
- Maine 1
- Michigan 1
- New Mexico 1
- Ohio 1
- Tennessee 1
- Utah 1
- Virginia 1
Customer overlap
Who shops at Little Saigon
Tracked chains Little Saigon customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
M
Morning Glory Natural Foods
100
F
Food Fantasies
69
K
Kim Nhung Super Food
58
B
BJ Grand Salon & Spa
43
S
Sapori Pizzeria & Italian Market
42
B
Big Top Delicatessen
39
W
Wild Oats Bakery & Cafe
36
I
Izumi Rotary and Bar
35
B
Bow Street Market
35
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