Growth
Jeni's Splendid Ice Creams against its category
The biggest tracked US ice cream & frozen treats by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Jeni's Splendid Ice Creams's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Dairy Queen | -1.3% |
| 2 | Baskin-Robbins | +12.1% |
| 3 | Cold Stone Creamery | -12.3% |
| 4 | La Michoacana | -1.7% |
| 5 | Braum's | +10.4% |
| 6 | Rita's Italian Ice & Frozen Custard | -0.4% |
| 7 | sweetFrog Premium Frozen Yogurt | +4.1% |
| 8 | Menchie's Frozen Yogurt | -0.1% |
| 9 | Braum's Ice Cream & Burger Restaurant | +7.2% |
| 10 | Handel's Homemade Ice Cream | +8.1% |
| 14 | Jeni's Splendid Ice Creams | +5.7% |
Share of tracked category spend, indexed
Store footprint
Store map
55 tracked Jeni's Splendid Ice Creams locations across 15 US states and DC. California, Ohio, and Georgia hold 33% of them.
Tracked stores by state
- California 7
- Ohio 6
- Georgia 5
- Texas 5
- Florida 4
- North Carolina 4
- Tennessee 4
- Virginia 4
- Illinois 3
- Pennsylvania 3
- South Carolina 3
- Alabama 2
- Arizona 2
- District of Columbia 1
- Maryland 1
- Missouri 1
Customer overlap
Who shops at Jeni's Splendid Ice Creams
Tracked chains Jeni's Splendid Ice Creams customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends