Growth
House of Nails against its category
The biggest tracked US beauty salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks House of Nails's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
E
European Wax Center
|
-5.7% |
| 2 |
E
Excalibur Hotel & Casino
|
-1.9% |
| 3 |
A
Amazing Lash Studio
|
-32.4% |
| 4 |
T
The Lash Lounge
|
+15.9% |
| 5 | H Hair Depot | - |
| 6 |
W
Waxing the City
|
-0.3% |
| 7 | T The Hair Palace | - |
| 8 | S Sugaring NYC | -10.3% |
| 9 |
B
Brazilian Wax by Andreia
|
-2.6% |
| 10 | C Canyon Ranch | +7.0% |
Share of tracked category spend, indexed
Store footprint
Store map
11 tracked House of Nails locations across 10 US states.
Tracked stores by state
- Maine 2
- Alabama 1
- California 1
- Colorado 1
- Florida 1
- Massachusetts 1
- Montana 1
- New York 1
- Oklahoma 1
- Washington 1
Customer overlap
Who shops at House of Nails
Tracked chains House of Nails customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends