Growth
OTTO against its category
The biggest tracked US pizzerias by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks OTTO's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Mellow Mushroom | -1.1% |
| 2 | LaRosa's Pizzeria | -3.0% |
| 3 | Barro's Pizza | +0.2% |
| 4 | Idaho Pizza Company | +3.0% |
| 5 | Pizza King | -10.0% |
| 6 | Dion's | - |
| 7 | Grimaldi's | +7.7% |
| 8 | Giordano's Pizza | +2.1% |
| 9 | Rosati's Pizza | +12.8% |
| 10 | Tony's Pizza | +2.8% |
| 148 | OTTO | +7.3% |
Share of tracked category spend, indexed
Store footprint
Store map
33 tracked OTTO locations across 6 US states. Massachusetts, Maine, and New Hampshire hold 91% of them.
Tracked stores by state
- Massachusetts 15
- Maine 12
- New Hampshire 3
- Connecticut 1
- Texas 1
- Virginia 1
Customer overlap
Who shops at OTTO
Tracked chains OTTO customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends