Growth
MINI against its category
The biggest tracked US collectibles & hobby chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks MINI's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | BoxLunch | +1.8% |
| 2 | Warhammer | -0.7% |
| 3 | HobbyTown | -1.8% |
| 4 | Disney Store | +17.3% |
| 5 | The Exchange | 0.0% |
| 6 | Newbury Comics | +11.9% |
| 7 | Vintage Stock | +14.7% |
| 8 | Game Haven | - |
| 9 | Coliseum of Comics | +12.0% |
| 10 | MINI | -56.5% |
Share of tracked category spend, indexed
Store footprint
Store map
10 tracked MINI locations across 9 US states. Virginia, Arizona, and California hold 40% of them.
Tracked stores by state
- Virginia 2
- Arizona 1
- California 1
- Georgia 1
- Maryland 1
- New York 1
- Oregon 1
- Pennsylvania 1
- Texas 1
Customer overlap
Who shops at MINI
Tracked chains MINI customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Davis Monthan AFB Flight Line
100
Ebisu Japanese Life Store
48
Scented Leaf Tea House
41
Mr Toro Carniceria
38
eegee's
34
Carniceria el Herradero
27
Gaslight Theatre
26
Cinemark 10
25
Walmart Gas Station
23
More trends