Growth
Diva Nails against its category
The biggest tracked US nail salon chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Diva Nails's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Luxury Nails | -2.8% |
| 2 | Happy Nails | +1.0% |
| 3 | Star Nails | +0.9% |
| 4 | Top Nails | -1.4% |
| 5 | Regal Nails | -4.7% |
| 6 | Pro Nails | -5.2% |
| 7 | Lovely Nails | -3.2% |
| 8 | Anthony Vince' Nail Spa | -8.9% |
| 9 | Fancy Nails | -2.4% |
| 10 | Diamond Nails | +2.6% |
| 81 | Diva Nails | -9.0% |
Share of tracked category spend, indexed
Store footprint
Store map
51 tracked Diva Nails locations across 27 US states. California, Arizona, and Colorado hold 20% of them.
Tracked stores by state
- California 4
- Arizona 3
- Colorado 3
- Florida 3
- Georgia 3
- Michigan 3
- Pennsylvania 3
- Texas 3
- Alabama 2
- Illinois 2
- Indiana 2
- Kentucky 2
- Maryland 2
- South Carolina 2
- Wyoming 2
- Delaware 1
- Hawaii 1
- Iowa 1
- Louisiana 1
- Massachusetts 1
- New Jersey 1
- New Mexico 1
- Nevada 1
- Ohio 1
- Virginia 1
- Washington 1
- Wisconsin 1
Customer overlap
Who shops at Diva Nails
Tracked chains Diva Nails customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
Kleins Supermarkets
100
Hometown Grocery
93
Sun Valley Supermarket
92
Mariachis Mexican Restaurant and Bar
79
Boulineau's Express
60
Fleming Island
60
Lake Asbury Food Mart
59
Salina Nail
57
Mr. Gordo's Tacos and Cantina
56
AMC Fleming Island 12
53
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