Growth
Boost Mobile against its category
The biggest tracked US prepaid & budget wireless by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Boost Mobile's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Metro by T-Mobile | -7.7% |
| 2 | Cricket Wireless | +2.6% |
| 3 | Boost Mobile | -3.3% |
| 4 | Total Wireless | - |
| 5 | Consumer Cellular | - |
| 6 | Talk 4 Less Wireless | - |
| 7 | Metro PCS | - |
| 8 | pinwheel.com | - |
Share of tracked category spend, indexed
Store footprint
Store map
684 tracked Boost Mobile locations across 38 US states and DC. Ohio, Florida, and Indiana hold 29% of them.
Tracked stores by state
- Ohio 85
- Florida 58
- Indiana 54
- Illinois 52
- Pennsylvania 36
- Michigan 35
- Virginia 30
- Maryland 29
- California 27
- Colorado 26
- Tennessee 26
- Texas 26
- Kentucky 25
- North Carolina 25
- Georgia 22
- New Jersey 20
- Utah 16
- Arizona 13
- Wisconsin 11
- New York 9
- South Carolina 9
- Alabama 6
- Oklahoma 6
- Louisiana 5
- Missouri 5
- Mississippi 5
- Iowa 3
- Idaho 3
- Washington 3
- Delaware 2
- Hawaii 2
- Nevada 2
- West Virginia 2
- Arkansas 1
- Connecticut 1
- District of Columbia 1
- Massachusetts 1
- Nebraska 1
- New Mexico 1
Customer overlap
Who shops at Boost Mobile
Tracked chains Boost Mobile customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
The Kroger Co. Corporate Headquarters
100
Kroger
92
Forman Mills
53
DTLR
43
Citi Trends
39
Burlington
32
More trends