Growth
Blimpie against its category
The biggest tracked US sandwich & sub shops by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Blimpie's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Subway | +1.0% |
| 2 | Arby's | -4.5% |
| 3 | Jersey Mike's Subs | +4.2% |
| 4 | Jimmy John's | -4.2% |
| 5 | Firehouse Subs | +2.4% |
| 6 | McAlister's Deli | +6.4% |
| 7 | Charleys Cheesesteaks | -9.4% |
| 8 | Potbelly Sandwich Shop | -6.1% |
| 9 | Penn Station East Coast Subs | -7.4% |
| 10 | Jason's Deli | -1.4% |
| 47 | Blimpie | -8.8% |
Share of tracked category spend, indexed
Store footprint
Store map
75 tracked Blimpie locations across 18 US states. New Jersey, Georgia, and Idaho hold 52% of them.
Tracked stores by state
- New Jersey 14
- Georgia 13
- Idaho 12
- Michigan 6
- Texas 4
- Arizona 3
- New York 3
- South Carolina 3
- Virginia 3
- California 2
- North Carolina 2
- Utah 2
- Wisconsin 2
- Wyoming 2
- Connecticut 1
- Florida 1
- Iowa 1
- Minnesota 1
Customer overlap
Who shops at Blimpie
Tracked chains Blimpie customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends