Growth
Basil Thai Kitchen against its category
The biggest tracked US Thai, Vietnamese, Filipino & Hawaiian chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Basil Thai Kitchen's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | Jollibee | +2.4% |
| 2 | Mo' Bettahs Hawaiian Style Food | - |
| 3 | L&L Hawaiian Barbecue | -7.7% |
| 4 | Ono Hawaiian BBQ | +17.3% |
| 5 | Pho Saigon | +0.7% |
| 6 | Hawaiian Bros Island Grill | +6.0% |
| 7 | Hawkers Asian Street Food | -7.1% |
| 8 | Zao Asian Cafe | +11.0% |
| 9 | Pho Viet | -5.1% |
| 10 | Ruby Thai Kitchen | -7.2% |
| 46 | Basil Thai Kitchen | +0.5% |
Share of tracked category spend, indexed
Store footprint
Store map
19 tracked Basil Thai Kitchen locations across 13 US states. California, South Carolina, and Illinois hold 42% of them.
Tracked stores by state
- California 3
- South Carolina 3
- Illinois 2
- North Carolina 2
- Alabama 1
- Georgia 1
- Hawaii 1
- Kentucky 1
- Massachusetts 1
- New York 1
- Texas 1
- Virginia 1
- Washington 1
Customer overlap
Who shops at Basil Thai Kitchen
Tracked chains Basil Thai Kitchen customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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