Growth
Aunt Millie's Bakery Outlet against its category
The biggest tracked US bakeries, donuts & desserts by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Aunt Millie's Bakery Outlet's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
Auntie Anne's
|
-0.2% |
| 2 |
N
Nothing Bundt Cakes
|
+12.8% |
| 3 |
K
Krispy Kreme
|
-11.1% |
| 4 |
P
Paris Baguette
|
- |
| 5 |
T
Tous Les Jours
|
- |
| 6 |
W
Wetzel's Pretzels
|
-0.3% |
| 7 |
C
Cinnabon
|
-3.0% |
| 8 |
8
85C Bakery Cafe
|
-1.8% |
| 9 |
I
Insomnia Cookies
|
-9.7% |
| 10 |
G
Great American Cookies
|
-3.0% |
Share of tracked category spend, indexed
Store footprint
Store map
16 tracked Aunt Millie's Bakery Outlet locations across 3 US states.
Customer overlap
Who shops at Aunt Millie's Bakery Outlet
Tracked chains Aunt Millie's Bakery Outlet customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
K
Kelly Express Mart
100
D
Daily Deals Food Outlet
84
H
Hong Kong Buffet & Grill
84
S
Scott's Meats
76
C
Clark Main St Gas Station
55
D
Davis Meats
46
L
Lightning Quick Gas & Go
45
R
Runway Party Store
43
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