Growth
Against All Odds against its category
The biggest tracked US teen & young adult apparel chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Against All Odds's share of the category quarter by quarter, indexed to 2024 Q4 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 |
A
|
+0.8% |
| 2 |
B
|
+1.4% |
| 3 |
H
|
+8.7% |
| 4 |
H
|
-6.2% |
| 5 |
P
|
-4.1% |
| 6 |
S
|
-2.6% |
| 7 |
Z
|
-5.0% |
| 8 |
A
|
+3.3% |
| 9 |
G
|
- |
| 10 |
T
|
+2.4% |
| 17 | A Against All Odds | - |
Share of tracked category spend, indexed
Store footprint
Store map
20 tracked Against All Odds locations across 6 US states.
Tracked stores by state
- New Jersey 7
- New York 5
- Maryland 3
- Pennsylvania 3
- Connecticut 1
- Virginia 1
Customer overlap
Who shops at Against All Odds
Tracked chains Against All Odds customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
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