Trends · data through July 2026

Food & Drink trends in Basingstoke

Iceflower tracks 217 stores from 157 food & drink chains in Basingstoke. McDonald's grew fastest over the last year, ahead of The White Hart and Subway.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
157
Tracked stores
217
Consumer panel
130M+

Growth ranking

Fastest-growing tracked food & drink chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. McDonald's and The White Hart sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 M McDonald's logo McDonald's - +7.9%
2 T The White Hart ▲1 +4.3%
3 S Subway logo Subway - +3.5%
4 K KFC logo KFC - +2.4%
5 G Greggs logo Greggs - +1.2%
6 C Costa Express logo Costa Express - -6.4%
7 C Costa Coffee logo Costa Coffee ▼1 -7.5%

Store footprint

Store map

217 tracked store locations in Basingstoke, colored by category.

  • Pub (64)
  • Restaurant (42)
  • Coffee Shop (34)
  • Fast Food Restaurant (23)
  • Bakery (17)
  • Sandwich Shop (11)
  • Bar (8)
  • Other categories

Top tracked chains by store count

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