Growth
Muffin Break against its category
The biggest tracked UK caves chains by card spend, with year-over-year growth of category share. Share means a chain's slice of tracked category spend. It can decline while the chain's own sales grow. The chart tracks Muffin Break's share of the category quarter by quarter, indexed to 2024 Q1 = 100.
| # | Chain | YoY share |
|---|---|---|
| 1 | C Costa Ryde Tesco | -8.8% |
| 2 |
M
Morrisons Cafe
|
-15.6% |
| 3 |
C
Chaiiwala
|
+19.1% |
| 4 | A Asda Cafe | +6.7% |
| 5 | S Sainsbury's Cafe | -13.9% |
| 6 |
W
Waitrose Cafe
|
+0.1% |
| 7 | M Muffin Break | -8.6% |
| 8 | W Waitrose & Partners Café | -2.5% |
| 9 | T The Hollies Farm Shop & Cafe | - |
| 10 | C Cafe2U UK | +12.7% |
Share of tracked category spend, indexed
Store footprint
Store map
63 tracked Muffin Break locations across 12 of the UK's 12 regions and nations.
Tracked stores by region
- South East 15
- East of England 7
- North West 7
- Scotland 7
- London 6
- West Midlands 5
- North East 4
- Yorkshire and The Humber 4
- East Midlands 3
- South West 3
- Northern Ireland 1
- Wales 1
Customer overlap
Who shops at Muffin Break
Tracked chains Muffin Break customers also buy from more than a similarly active shopper would, indexed to the strongest overlap (100). From real card transactions.
More trends