Trends · data through September 2026

Gas Stations & Convenience Stores in Wisconsin

Iceflower tracks 2,210 stores from 250 gas stations & convenience stores in Wisconsin. Express Mart grew fastest over the last year, ahead of Speedway and Shell.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
250
Tracked stores
2,210
Consumer panel
130M+

Growth ranking

Fastest-growing tracked gas stations & convenience stores

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Express Mart and Speedway sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 E Express Mart ▲4 +18.5%
2 S Speedway logo Speedway - +14.5%
3 S Shell logo Shell - +11.8%
4 T The Station ▲1 +11.2%
5 P Petro Mart ▲3 +9.0%
6 O Oneida One Stop - +8.0%
7 W Whitetail Crossing ▲4 +7.6%
8 E Exxon logo Exxon ▲1 +6.9%
9 C Casey's logo Casey's ▲1 +5.8%
10 C Cenex logo Cenex - +3.4%
11 K Krist Food Mart logo Krist Food Mart ▲4 +1.3%
12 M MotoMart Convenience Stores logo MotoMart Convenience Stores ▲1 +0.7%
13 R R-Store - -1.2%
14 K Kwik Trip logo Kwik Trip - -1.6%
15 P Phillips 66 Gas ▲1 -4.1%
  • Kwik Trip
  • Speedway
  • Shell
  • Citgo
  • Exxon
  • Casey's
  • BP
  • Other tracked chains

Store footprint

Store map

2,210 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted.

  • Kwik Trip (538)
  • Speedway (69)
  • Shell (173)
  • Citgo (135)
  • Exxon (138)
  • Casey's (44)
  • BP (336)
  • Other tracked chains

Top tracked chains by store count

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