Trends · data through September 2026

Car Dealers in Wisconsin

Iceflower tracks 367 stores from 347 car dealer chains in Wisconsin.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
347
Tracked stores
367
Consumer panel
130M+

Growth ranking

Fastest-growing tracked car dealer chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. CarMax and Lynch Chevrolet sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 CarMax - +3.6%
2 Lynch Chevrolet - -7.0%
  • CarMax
  • Toyota
  • Wilde Toyota
  • Wilde Honda
  • Kunes Buick GMC
  • Lynch Chevrolet
  • Serra Toyota
  • Other tracked chains

Store footprint

Store map

367 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 14 of the 367 stores (4%); 331 of the 347 tracked chains have a single store here. 8% of the tracked gas & auto stores here are car dealers, against 7% across the United States.

  • CarMax (4)
  • Toyota (2)
  • Wilde Toyota (1)
  • Wilde Honda (1)
  • Kunes Buick GMC (2)
  • Lynch Chevrolet (3)
  • Serra Toyota (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 CarMax 4
  • 2 Lakeside International Trucks 3
  • 3 Lynch Chevrolet 3
  • 4 Honda 2
  • 5 Byrider 2
  • 6 Bobcat Plus 2
  • 7 Symdon Chevrolet 2
  • 8 Autoplex 2
  • 9 Wisconsin Kenworth 2
  • 10 Russ Darrow Kia 2
  • 11 Toyota 2
  • 12 Kunes Buick GMC 2
  • 13 Mark Toyota of Plover 1
  • 14 Kayser Automotive Group 1
  • 15 Northland Chevrolet 1
  • 16 Zimbrick Acura 1
  • 17 All World Ford 1
  • 18 BMW of Madison 1
  • 19 Roger Palmen Chevrolet 1
  • 20 Ford of Lake Geneva, LLC 1
  • 21 Nissan Lake Country 1
  • 22 Uptown Chevrolet 1
  • 23 Uptown Chrysler Dodge Jeep Ram 1
  • 24 Len Dudas Motors 1
  • 25 Brickner's of Wausau 1
  • 26 Riverside Auto Sales 1
  • 27 Bryden Motors 1
  • 28 Brown Deer Sales 1
  • 29 Morrie's Eau Claire Subaru Parts Department 1
  • 30 Hyundai of Eau Claire 1
  • 31 Hyundai 1
  • 32 Lynch Truck Center 1
  • 33 Homan Chevrolet GMC 1
  • 34 Ewald Kia 1
  • 35 Wilde Chrysler Jeep Dodge Ram 1
  • 36 Kriete Truck Centers 1
  • 37 Ewald Buick GMC 1
  • 38 LeadCar Toyota La Crosse 1
  • 39 Kunes Country RV & Truck Center 1
  • 40 Markquart Motors 1
  • 41 Newman Chevrolet 1
  • 42 Morrie's West Bend Honda 1
  • 43 Metro Ford of Madison 1
  • 44 Heiser Chevrolet West Bend 1
  • 45 Los Potrillos Auto Sales 1
  • 46 Gandrud Chevrolet 1
  • 47 Kunes Mad City Mitsubishi 1
  • 48 Kari Toyota 1
  • 49 Tri City Hyundai 1
  • 50 Ashland Ford Chrysler 1

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