Trends · data through September 2026

Vehicle Services in Wisconsin

Iceflower tracks 220 stores from 141 vehicle service chains in Wisconsin. Discount Tire grew fastest over the last year, ahead of Valvoline Instant Oil Change and U-Haul.

Rankings come from real card and bank transactions across a panel of 130M+ US and EU consumers. We publish relative growth and rankings, never revenue figures. About the data

Tracked chains
141
Tracked stores
220
Consumer panel
130M+

Growth ranking

Fastest-growing tracked vehicle service chains

Ranked by year-over-year growth of share of tracked local spend. Arrows show movement in the rankings since last year. Each dot in the chart is one tracked chain: bigger market position to the right, faster growth higher up, more tracked stores in a bigger dot. Colors match the store map below. Discount Tire and Valvoline Instant Oil Change sit in the high-growth half.

# Chain YoY growth
RankChainRank movementYoY growth
1 Discount Tire - +13.9%
2 Valvoline Instant Oil Change - +13.8%
3 U-Haul - -3.0%
  • Valvoline Instant Oil Change
  • Discount Tire
  • Russ Darrow Honda
  • Kenosha Toyota
  • Mr P's Tires
  • Woodman's Auto Center
  • Porcaro Ford
  • Other tracked chains

Store footprint

Store map

220 tracked store locations in Wisconsin. The 7 largest tracked chains are highlighted. The top 5 chains by store count run 77 of the 220 stores (35%); 129 of the 141 tracked chains have a single store here. 5% of the tracked gas & auto stores here are vehicle services, against 6% across the United States.

  • Valvoline Instant Oil Change (52)
  • Discount Tire (14)
  • Russ Darrow Honda (1)
  • Kenosha Toyota (1)
  • Mr P's Tires (2)
  • Woodman's Auto Center (2)
  • Porcaro Ford (1)
  • Other tracked chains

Top tracked chains by store count

  • 1 Valvoline Instant Oil Change 52
  • 2 Discount Tire 14
  • 3 U-Haul 7
  • 4 Silver Lake Auto & Tire Centers 2
  • 5 Schierl Tire & Service Center 2
  • 6 Pete's Tire Service 2
  • 7 Equipment Rentals 2
  • 8 Badgerland Tires 2
  • 9 Oil Changers 2
  • 10 John Amato Hyundai 2
  • 11 Mr P's Tires 2
  • 12 Woodman's Auto Center 2
  • 13 Majestic Window Tinting 1
  • 14 Kaempf's Tire & Auto LLC 1
  • 15 RedLine Cycles 1
  • 16 Tintin Ain't Easy 1
  • 17 Mobile Joes Tires on the Go 1
  • 18 T and N Tire Service 1
  • 19 Bloomer Tire Center 1
  • 20 Tint Studio Mequon 1
  • 21 Broadway Tire & Auto 1
  • 22 Lee's Rent It 1
  • 23 Highway Repair 1
  • 24 Portage Custom Lube & Wash 1
  • 25 Sondalle Automotive 1
  • 26 The Auto Pros 1
  • 27 Russ Darrow Honda 1
  • 28 Perfect Circle Tire 1
  • 29 Great American Tire & Auto Repair 1
  • 30 Small Town Auto & Tire LLC. 1
  • 31 Rapids Rental and Supply 1
  • 32 Beaver Dam Ford 1
  • 33 City Tire and Auto Service 1
  • 34 Badger State Used Tires 1
  • 35 Pallo's Automotive Repair 1
  • 36 Schaefer's Auto Repair L.L.C. 1
  • 37 Bulldogtintz 1
  • 38 Cameron Tire & Auto Repair 1
  • 39 Lone Wolf Marine 1
  • 40 Team Matthews Auto & Tire Center 1
  • 41 Paul's Certified Auto 1
  • 42 Morrie's Sparta Ford 1
  • 43 Pro-Motor Sports 1
  • 44 Fremuts Garage 1
  • 45 Wolverine Tire & Autocare 1
  • 46 Best Tire Center 1
  • 47 Pete's Tire Elkhorn 1
  • 48 CFL Tires 1
  • 49 Northeast Wisconsin Rentals 1
  • 50 Wood Street Rental 1

More trends

Ready to see your market clearly?

Create an account, pick a plan, and explore your merchants, competitors and customers the way they actually behave.